Distribution and Global Adaptation
Coca Cola is sold in every single country of the world except just two - Cuba and North Korea. This is because both countries are under long-term US embargoes, which are laws or policies which prohibit or restrict importation or exportation of goods, commonly because of political, economic, moral or environmental reasons. This is a form of protest against the two countries' practices.
Currently, the trade embargo on Cuba is being re-assessed as a result of popular demand from both Cuba and the USA. This would leave North Korea as the last country in the world to not sell Coca -Cola.
With the rise in global demand for Coca Cola the company has had to adapt its product and marketing techniques to the countries that they want to sell their product in. Coca Cola has done this in a number of different methods without hurting their initial brand image. An example of The Coca - Cola Company's adaptability is in parts of Africa where infrastructure is not highly developed. To counter this problem The Coca - Cola Company has distributed its products to vendors in small amounts because most distributors have a financial inability to buy large stocks of the product. The company has also used local transportation methods such as paddling canoes up rivers to distribute their products to remote villages. Coca Cola also adapts to the climate that it is selling its products in. For example in Africa where the climate is warm and humid Coca Cola uses solar panels on their coolers. Because Coca Cola sells products in some poverty-torn places they also use glass bottles that are recycled up to 70 times. Coca Cola has also stated that consumers pay for the liquid and not the packaging of the liquid to ensure that more people can purchase their products. Coca Cola has managed to make a link with brand to sentiment which they can easily adapt to cultural ideas. It is the way that Coca Cola adapts to different countries situations that makes their global market so successful.