- Coca Cola spends a lot of money on advertisement for their products. Some of the ways they advertise is on TV, Billboards, magazines and on the internet. As a result of Coca Cola large profit they are able to advertise at large sporting events that are viewed by many people. For example at the super bowl where a 30 second ad costs around 3 million dollars. Coca Cola is known for their creative and clever advertisements. Coca Cola uses many different methods for their products adds. For example if they are advertising in a country that speaks French the advertisement will be spoken in French. However this is not the only method they use. Coca Cola also relate their ads to events that are taking place at that time. For example if it is the holidays Coca Cola will wish everyone happy holidays in their advertisements and present images of a refreshment on a hot, summer's day. Coca Cola’s ad’s appeal to a wide range of audience and this is one of the reasons why their ads are so successful. Coca Cola ads have become somewhat of a novelty as if someone leaks that their is a new Coca Cola ad many people are interested and want to see it. Most of these leaks are done on social media and on the internet. Coca Cola’s ads are innovative and effective because of this Coca Cola’s ads will always keep consumers waiting for Coca Cola’s next new product or idea.
In the video above, Coca-Cola distinguishes itself as a summer drink, and makes us think of happiness by conveying a cool, refreshing drink on a summer day with laughing and fun. The incorporation of the air blowing the people off their feet helps you remember the advertisement as you can imagine yourself in that situation having lots of fun. The target of this advertisement is clear, that being young adults, and it has been broadcast at the start of summer to improve the effectiveness of this advertisement.
Below is the commercial featured at the 2014 Super Bowl:
Below is the commercial featured at the 2014 Super Bowl:
This advertisement is once again focusing on the refreshment side of the drink Coca - Cola. The advertisement's low modality makes the target audience evident. (younger viewers).